The Premiere Online Business Course for Healthcare Professionals

Master Your Practice, Balance Your Life with HealthBiz Mastery™

Running a successful healthcare practice takes more than just healthcare expertise—it requires mastering essential business skills.

At HealthBiz Mastery™, we provide healthcare professionals like you with the tools to build a thriving, well-managed practice.

From leadership and finance to marketing and operations, our straightforward, actionable strategies empower you to take control of your business, reduce stress, and focus on what you do best—caring for your patients. 

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Our Innovative Online Course Method

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How can HealthBiz Mastery™ help you?

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Master Business Skills

Learn essential business strategies tailored for healthcare professionals, covering leadership, marketing, finance, and more, so you can manage your practice confidently.
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Boost Practice Efficiency

Streamline your operations and workflow to save time, reduce stress, and focus more on delivering excellent patient care.
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Achieve Work-Life Balance

Gain the knowledge to build a successful practice while creating a sustainable balance between your professional and personal life.

Meet the Founders

Meet the founders of HealthBiz Mastery, experienced healthcare professionals with over 25 years of combined experience building and operating a multi-location, multi-million dollar healthcare organization.

Dr. Richelle Peña

PharmD
Richelle Peña is a seasoned pharmacist with extensive corporate experience in recruitment, acquisitions, leadership, and operations from her time at Target Corporation. As the Co-Founder and former Director of Corporate Development at American Pediatric Dental Group, she played a pivotal role in growing a successful pediatric dental service organization in South Florida.

Richelle is also the founder of RPW Professional Services, a marketing and consulting firm, and a recognized business and lifestyle expert featured on CNN, NY Post, NBC, Good Morning America, and more. Co-author of The Power Couple, Richelle’s expertise spans recruitment, leadership training, marketing, and customer service.
Contact: richelle@healthbiz-mastery.com

Dr. William A. Peña

DMD, MS, MBA
Dr. William A. Peña is a Board-Certified Pediatric Dentist with deep expertise in leadership, entrepreneurship, and business operations. He co-founded American Pediatric Dental Group, where he served as CEO and Director of Operations and now holds the position of Senior Director. In addition, Dr. Peña founded the American Pediatric Sedation Center, specializing in treating fearful and special-needs patients under IV sedation. With an MBA in finance and experience as a former professor at Nova Southeastern University, Dr. Peña brings a unique blend of clinical and business acumen. He is also the co-author of book "The Power Couple".
Contact: william@healthbiz-mastery.com

Are you tired of spinning your wheels, drowning in admin tasks, and watching your work-life balance slip away?

Managing the business side of your healthcare practice shouldn’t feel harder than treating patients —
but too often, it does.

Endless to-do lists? Juggling marketing, finance, and operations? It’s exhausting.

You didn’t sign up for this. Your calling is to help patients, not to get lost in business chaos.

But without the right tools, you're stuck in a constant cycle of stress and overwhelm, with no clear way out.

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Here’s the reality:

  • The admin never stops: Are you buried in paperwork, keeping you from patient care?
  • Lost in finance + operations? Balancing the books while trying to manage a practice is leaving you exhausted.
  • Work-life balance slipping away? Missing precious moments with family because you're stuck catching up after-hours?
  • Marketing feels like a mystery: Struggling to attract new patients while keeping up with evolving digital strategies?
  • Leadership challenges: Are you finding it hard to manage your team and create a culture that drives success without burning out?

It doesn’t have to be this way.

HealthBiz Mastery™ gives you the roadmap to take back control. Learn the business essentials that will simplify your operations, streamline your time, and let you focus on what truly matters—your patients and your well-being.

Why Choose Us

Our online business course offers real-world experience and proven strategies to address the most commonly encountered challenges healthcare professionals face while running their practice. Our practical approach equips you with the tools to grow your practice, reduce stress, and achieve lasting success – all while maintaining a healthy work-life balance.

Proven Expertise

Our team has firsthand experience growing and managing successful healthcare practices, giving you strategies that work in the real world.

Tailored for Healthcare

Unlike generic business courses, our program is designed specifically for healthcare professionals, ensuring every lesson is relevant to your industry.

Holistic Success

We focus not just on business growth but also on creating a healthy work-life balance, so you can thrive personally and professionally.

We are the leaders in the industry!

We co-founded and started a pediatric dental service organization (DSO) from scratch in 2011 and built it into a multi-location business, acquiring the real estate assets of several of our locations throughout the process. Our DSO was acquired in 2021 for a multi-million dollar sum and we continue working in leadership positions in our business. We not only created a highly profitable enterprise, but we built an organization with a strong mission and purpose.

We have over a decade of real-life management experience since we were intimately involved in the design, planning, financing, construction, hiring of new team members, and operations of every one of our office locations. We managed an organization of over 150 employees, so we understand firsthand the struggles, frustrations, and stressors that entrepreneurs continuously encounter operating their business.

Your Path to a Balanced, Successful Healthcare Practice

At HealthBiz Mastery, we understand the struggle. We've been there—overwhelmed by the business side while trying to focus on patient care.

But we didn’t just survive, we thrived. Now, we’re here to help you do the same.

Your Roadmap to a Thriving, Balanced Practice
  • End administrative chaos: Overwhelmed by paperwork? We’ll help streamline your processes so you can focus on what matters—caring for your patients.
  • Master your finances: Drowning in numbers? Our financial strategies empower you to manage your practice with confidence and drive growth.
  • Reclaim your time: Struggling with work-life balance? We’ll help you regain your evenings and weekends, allowing you to enjoy life outside the office.
  • Reduce the overwhelm: Juggling marketing and operations? Our practical tools simplify the business side, freeing you to concentrate on patient care.
  • Boost your practice’s success: Want to elevate your business? Our proven strategies equip you with the knowledge and skills to thrive in today’s competitive healthcare landscape.
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We're here to guide you at every turn, helping you regain your time and passion. Together, we can transform your practice into the thriving, fulfilling business you’ve always dreamed of!

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The Power Couple

Revealing the key to successfully establishing both a thriving business empire and a resilient marriage.
We are pulling back the curtain and taking you behind the scenes of the challenges, failures, sacrifices, and triumphs of our journey starting (and growing) a thriving business together.
We will dive into the unique dynamics of working with your spouse and explore how true partnership in both business and life can not only create an incredible success, but also strengthen your bond and bring you closer than ever before.
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"Finding the right leadership style to drive results—nobody teaches you that"

We’ve been there. Join a community that helps you discover the leadership strategies that work for you and your business.


Ready to Elevate Your Practice with the Business Skills They Never Taught You in Healthcare Graduate School?

Master Your Practice with HealthBiz Mastery™

Take control of your practice with actionable strategies that go beyond clinical expertise. 

Join the HealthBiz Connect Community

Connect with a like-minded network of healthcare professionals facing the same challenges as you.

Get Personalized Guidance with 1:1 Consultancy

Our 1:1 consultancy offers customized strategies to address your unique business challenges.
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