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Burnout to CEO Workshop

If you're new in business within 7 years into practice and wondering, "How do I run this business without burning out?" — this workshop is designed specifically for you.

Live Workshop: October 27, 2025 at 7pm EST

I Was Faking Being a CEO (And My Team of 100 Knew It)

The Night Everything Changed for Our Dental Practice

It was 10:47pm on a Tuesday.

I’m staring at payroll numbers that don’t add up, and my husband across our dinner table looks as terrified as I feel.

We’d just spent two hours with our admin team, nodding confidently while they asked about growth plans and budgets.

Questions I didn’t have real answers for.

Now, alone with the truth, we’re looking at numbers that could mean we can’t pay our 100 employees next week.

Here’s what I was thinking: How did I become responsible for 100 families’ livelihoods when I still think like a healthcare professional, not a business owner?
 
Sound familiar?

You’re Not Alone in This Struggle

If you’re a dentist and are within 7 years into owning your own practice, you probably know this feeling:
✅ Your clinical skills are solid - you can handle any case that walks through the door
✅ But the business side feels like chaos - hiring, systems, marketing, team management
✅ You’re making “nice person” decisions instead of smart business decisions
✅ You avoid hard conversations because you want everyone to be happy
✅ You’re working IN your practice instead of ON your practice
✅ Some nights you lie awake wondering if you’re cut out for this business ownership thing
Here’s the truth: You’re not a bad dentist. You’re just thinking like a dentist instead of a CEO.

The Shift That Saved Our Practice (And Can Save Yours)

That night at the dinner table, my husband said something that changed everything:

“We’re not dentists who happen to own a business anymore. We’re CEOs who happen to work in dentistry. And if we don’t start acting like it, we’re going to lose everything.”
He was right. 

Within 6 months of making this shift:
  • We turned our finances completely around
  • Scaled to 7 locations
  • Built systems that ran without us
  • Eventually sold the business
The difference? We learned to think like business owners first, healthcare professionals second.

Introducing: The HealthBiz Clarity Method™

The 4-Step Framework That Transforms Dentists Into Confident CEOs

Step 1: Vision-Driven Leadership

Stop the chaos by getting crystal clear on your “why”

  • Define your purpose so your team has direction
  • Realign when you’ve drifted from your original vision
  • The 3 hiring questions that keep your culture tight

Step 2: Client-Focused Marketing

Stop hoping patients will find you
  • Identify exactly where your ideal patients are
  • Get visible through strategic partnerships and community presence
  • Track what’s working and eliminate what’s not

Step 3: Systemize to Scale

Turn chaos into predictable profits

  • The #1 system every practice MUST have by year 3
  • What happens when you skip SOPs (and how to fix it fast)
  • How to prep your practice for growth and time off


Step 4: Culture-First Team Building

Build a team that actually wants to work for you
  • How to lead without micromanaging everything
  • When to let go of “great people” who no longer fit
  • Our secret hiring and onboarding process

Get proven strategies and support. Space is limited.

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Why Listen to Us?

I’m Richelle Pena, and I’ve been where you are.

After years as a business leader at a Fortune 500 company, I thought I knew how to run a business. I was wrong.

My husband (Board Certified Pediatric Dentist with an MBA) and I built our dental practice using clinical thinking instead of business thinking. We nearly lost everything.

Then we made the shift. We learned to think like CEOs first, dentists second.

The result? We scaled to 7 locations, built a team of 100, and eventually sold the business.

Now I help dentists 3-7 years into practice make this same transformation - without the years of sleepless nights and near-bankruptcy we went through.

What You’ll Walk Away With:

✅ The HealthBiz Clarity Method™ Workbook
Step-by-step exercises to implement each part of the framework in your practice

✅ The Provider-to-CEO Mindset Shift
Specific examples of how to think differently about every business decision

✅ 60 Minutes of Focused Training
No fluff, just the exact framework that turned our practice around

✅ Live Q&A Session
Get your specific challenges addressed in real-time

✅ Access to Our Private Community
Connect with other dentists making the same transformation

Here’s What This Means for Your Practice:

  • Instead of: Lying awake at 2am worried about payroll
  • You’ll have: Financial systems that give you peace of mind
  • Instead of: Avoiding difficult team conversations
  • You’ll have: Clear leadership skills and confident decision-making
  • Instead of: Working 60+ hours a week in your practice
  • You’ll have: Systems that run without your constant involvement
  • Instead of: Hoping patients will find you somehow
  • You’ll have: Predictable marketing that fills your schedule
  • Instead of: Feeling like a fraud when people call you “boss”
  • You’ll have: Genuine confidence as a business owner

Reserve Your Spot Now

“Burnout to CEO: The HealthBiz Clarity Method™”

📅 Date: October 27, 2025
⏰ Time: 7pm EST
📍 Where: Live on Zoom
⏱️ Duration: 90 minutes of focused training + Q&A
💰 Investment: $97 (includes a bonus workbook)

🎁 Bonus for Live Attendees: Join us live for a chance to win a private 1:1 consultation with Drs. Richelle & Will Peña.
📺 Can’t make it live? No problem! Register anyway, and we’ll send you the full replay. 

Get proven strategies and support. Space is limited.

Have questions? Email us at richelle@healthbiz-mastery.com with any questions.

⚠️ Fair Warning:

This isn’t a “feel good” workshop where I tell you everything is fine.

I’m going to challenge how you think about your role as a practice owner. Some of what I share might make you uncomfortable.

But if you’re ready to stop thinking like a dentist and start leading like a CEO, this workshop will change how you run your practice forever.

Ready to Make the Shift?

That dinner table conversation changed everything for us.
Your transformation can start with one decision too.

Get proven strategies and support. Space is limited.

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